6497 JIBED 01.Dana and Paulin.qxp

نویسندگان

  • Leo Paul Dana
  • Charlotte Paulin
  • C. Paulin
چکیده

A conceptual model is used as the framework for analysis of in-depth case studies conducted on major players in the New Zealand nutraceutical industry. International orientation, domestic market conditions and networks are found to be the most influential factors in expediting international expansion.

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تاریخ انتشار 2008